Kelley, general manager at the design firm IDEO, describes his company’s angle on innovation and the processes that support it. In short, he believes that innovation will emerge when an organization succeeds in taking a fresh look at old problems and challenging existing solutions. Other critical factors: cross-disciplinary project teams, frequent brainstorming and prototyping, and most importantly, a leadership culture of “let’s try and see what happens.” An interesting view behind-the-scenes at this well-known design firm.