Results for reviews Management
Book Review: The Long Tail
by Chris Anderson
A recommended read for those interested in how the new “economy of abundance” is impacting markets, businesses and consumers alike. Although the frequency with which customers purchase niche products may be low, the fact that the tail includes so many different products makes it a lucrative market.
Book Review: Good to Great
by Jim Collins
What does it take for a mediocre company to become a star performer? That’s the question that author Jim Collins investigated with his team. The answers are informative and enjoyable.
Kelley, general manager at the design firm IDEO, describes his company’s angle on innovation and the processes that support it.