Ergebnisse für Management

Book Review: The Long Tail by Chris Anderson

A recommended read for those interested in how the new “economy of abundance” is impacting markets, businesses and consumers alike. Although the frequency with which customers purchase niche products may be low, the fact that the tail includes so many different products makes it a lucrative market.

Book Review: Good to Great by Jim Collins

What does it take for a mediocre company to become a star performer? That’s the question that author Jim Collins investigated with his team. The answers are informative and enjoyable.

Book Review: The Art of Innovation by Tom Kelley

Kelley, general manager at the design firm IDEO, describes his company’s angle on innovation and the processes that support it.


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How to Present, Part 1: Show the Numbers

Most business presentations contain charts and tables. Numbers are central for measuring success, identifying opportunities and making informed decisions.
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