Choice is good, therefore, more choice is better. Not so, says psychologist Barry Schwartz. When faced with an abundance of choice, for example, when deciding on a cellular phone plan, choosing the best alternative becomes difficult and daunting. There is an “opportunity cost” associated with choosing any one alternative, namely, the fact that we must forgo the benefits of all the others.
Anyone who has ever burnt themselves in a hotel shower should be relieved to learn that it is not your fault – it’s poor design. This book changed the way we look at everyday things – we now look more critically at how a product is designed.
Buxton, a musician, designer and researcher at Microsoft Corp., explores the use of sketching to develop and communicate ideas during the design process.
A fascinating read for anyone interested in the history of interaction design in particular and design thinking in general. Moggridge interviews leading design practitioners, resulting in a diversity of opinions about what constitutes good design.
In the latest edition of this classic book, Cooper, Reimann and Cronin show us how to design effective digital interactions. Goal-directed design puts people (specifically the user) first.
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How to Present, Part 1: Show the Numbers
Most business presentations contain charts and tables. Numbers are central for measuring success, identifying opportunities and making informed decisions.
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