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by Mihaly Csikszentmihalyi

Many of us have experienced flow at some point in our lives. Flow is when work feels like play, our actions feel natural and spontaneous, and time flies by until we are sorry to see the experience end. Flow is a state of mind characterized by concentration on an activity or goal, lack of self-consciousness, direct feedback on performance, and a deep sense of satisfaction. In short, flow creates a memorable experience for us.

The best-designed products and services allow the user to experience flow. This classic book from Mihaly Csikszentmihalyi, Emeritus Professor of Psychology at the University of Chicago, remains a useful guide for designers in their attempt to create flow with their products and services.

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